If the most tanned you've ever been was that year when you got such bad sunburn that your freckles appeared to join up, you're in luck: pale just got interesting.
According to the Daily Mail, the growing number of celebrities who are ditching the fake tan and revelling in all their milk-pallor glory is turning the tide against the Tango-ed look.
Actress Kirsten Dunst was last week papped looking beautifully serene in a black bikini teamed with glowing white skin, setting off her blonde hair perfectly.
Other alabaster beauties include the red-headed Christina Hendricks of Mad Men fame, Nicole Kidman and the ethereal Cate Blanchett, all of whom are well known for protecting their skin against the sun.
Nicola Roberts from Girls Aloud has even launched her own make-up range specifically for women with very fair skin.
"Deep tans have become incredibly naff due to the overuse of self-tan and The Only Way Is Essex/WAG connotations," explains Vogue editor Alexandra Shulman.
"Now it's so easy to be tanned, the opposite has become more desirable and there are enough pale role models, such as Nigella Lawson, Scarlett Johansson and Kristen Stewart, to inspire people."
Pale skin used to be desirable in Victorian society because it conveyed money and status – people from rich families didn't have to work outside for a living. Women even used to whiten their skin by applying lead-based cosmetics or arsenic.
Tans then became popular when holidaying abroad was still an aspirational thing to do, and celebrities, such as Coco Chanel in the 1920s, were pictured with darker skin.
But it would seem paler shades are coming back into fashion, which means us Nifties – who usually stand out like sore thumbs in groups of our tanned, glowing friends – can stand proud in our milk-white splendour.
Keep in the loop and join our community of Nifties today!