Men ‘need their own Sex and the City moment’ when it comes to sex toys

by Bonnie

Now that the evenings are drawing in, it's the perfect excuse to have an early night with your partner and cuddle up in bed for some lovin'.



Now that the evenings are drawing in, it's the perfect excuse to have an early night with your partner and cuddle up in bed for some lovin'.

And what better way to introduce some fun into your sex life than by investing in a few toys?

Richard Longhurst, director of Lovehoney, explained that there has been a shift in attitudes towards the use of sex toys in the last few years, and many more couples have starting experimenting with aids, lingerie and games.

But it appears men might actually be missing out when it comes to this sexual liberation that has encouraged women to take greater involvement in their own pleasure.

"We've seen quite a significant increase in the popularity of male sex toys as more guys decide to give it a go. However, there are still some fundamental challenges to overcome before openly talking about sexual wellbeing – and especially when it comes to male masturbation, which hasn't yet had its own Sex and the City moment – becomes fully accepted by all parts of society," he remarked.

It seems the stereotypical British reserve is still in full force when it comes to educating people about sex toys, despite a culture rife with internet pornography, songs about S&M on the radio and push-up bras being sold to ten-year-old children.

"People shouldn’t be embarrassed, or made to feel embarrassed, about experimenting and having fun in the bedroom. [Sex] is something we believe is intrinsically linked with an individual's overall health and wellbeing," Mr Longhurst noted.

Sex toys can be used both as part of love-making and for those, ahem, alone times to boost your mood. They are there to enhance pleasure and to change up the routine once in a while.

"The best thing about sex toys is that they can be enjoyed by people of any age," he pointed out.

"While not all Lovehoney customers choose to share their age, we have seen a moderate level of growth in the over-50s market, particularly in terms of some of our higher end vibrator ranges … which are highly rated by our customers."

Mr Longhurst's comments came after research from sextoys.co.uk revealed that the vast majority (79 per cent) of men are happy and willing to use sex aids with their partners, but just one in five (21 per cent) admit to having experimented by themselves.

Join us today to gain access to Nifty offers and exclusive competitions!

Leave a Reply

Your email address will not be published. Required fields are marked *