Just as we thought we'd got over all that battle of the sexes stuff, along comes another author telling us that women prefer the old-fashioned type of male over so-called 'new' men.
Robert Manni, who has penned The Guy's Guy's Guide to Love, told the New York Post that blokes now need to embrace the ascent of women in society while retaining their own masculinity, the Daily Mail reported.
"I don't think guys are bad. I think they need to step up," he told the US newspaper. "If they do, they'll realise the ascent of women is really a good thing."
Mr Manni's book focuses on two male characters – the womanising Roger and the 'ordinary' Max, who is working in advertising, and the author suggests in the novel that "every guy to some extent has an inner Rodger".
He calls on men to understand that the rules of dating and having relationships have changed, but posits that females still tend to choose partners who take the lead.
"The world is changing rapidly, but I still think you could say that men are still more the aggressors and pursuers when it comes to relationships, and I think women probably appreciate that," he wrote in his blog.
"I don’t think women want to be the all-out seductress all the time."
The author noted that the concept of the ideal man has "shifted like the sands in a Rudolf Valentino movie", especially in the last century or so.
"Over time, the man's man archetype as presented to us by Hollywood and pop culture was initially portrayed as a dashing, swashbuckling hero," he pointed out, while women were seen as swooning, passive creatures.
This changed over the years, with males taking their cues from strong, masculine types such as David Beckham, who were also known for being in touch with their feminine side.
But Mr Manni's 'guy's guy' is a "contemporary take on a man's man – but without the testosterone-fuelled veneer that ultimately alienated women". He has "many of the traits of the archetypal 'real' man, but in a more digestible way", and "sounds simple but is far from it".
He's also good with kids, older people and animals, according to the writer, and always has his friends' backs. Sounds good so far, anything else?
"He is someone you enjoy hanging out with…anywhere, and ladies, he is one helluva lover. Unselfish, pleasing, and lusty as a mountain goat," Mr Manni added.
Well well! Count us in, in that case. Go to it Nifties – see if you can find the perfect guy's guy.
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