Nifties who are planning a special occasion in the next few weeks could consider making a trip to a famous restaurant to celebrate.
According to Colin Tenwick, chief executive of Livebookings, many people are attracted to eateries where well-known chefs are in residence or are connected to it in some way, such as Heston Blumenthal’s Fat Duck and Jamie Oliver’s Italian chain.
“Celebrity appeal is a huge factor when looking for a high-end restaurant. Bookings for the third annual London Restaurant Festival provide a great example of this,” he pointed out.
“Celeb chef Gordon Ramsay remains as popular as ever, with four out of the ten most-booked venues for this year’s event being Ramsay restaurants. In fact, seven of the ten top restaurants have an association with a celebrity chef, and two of the three celebrities have had recent broadcast hits, showing the influence of TV.”
Those who’d like to try something a bit different could book a table at the Fat Duck in Bray, Berkshire, and sample Heston’s renowned snail porridge, salmon poached in liquorish gel or the mock turtle soup from the restaurant’s tasting menu. The establishment has been awarded three Michelin stars for its cooking, as has the nearby Waterside Inn, which boasts the expertise of Alain Roux and Fabrice Uhryn.
However, Nifties might like to make a day of their meal out, for example, by travelling to London to do some shopping before grabbing a bite to eat, so heading towards central locations may be their best bet.
“Our online bookings data shows that Covent Garden is the most popular area of London to eat out, with Mayfair, the City, the Green Park area and Soho and Chinatown taking the second, third, fourth and fifth slots,” commented Mr Tenwick.
“Restaurants in tourist hotspots and business hubs are often the most popular for people looking to eat out, and are more likely to have a high density of diverse restaurants from which they can choose,” he added.
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