Whether your idea of a good film is a sartorial comedy or an epic tale of war, you have to admit there's something magical about the movies.
Of course these days you have to rummage deep among the trashy romcoms and the blood-soaked horror films to find anything worth watching.
If you rate your taste in cinematic productions, then perhaps it's time to grab your popcorn and book a ticket to a screening or two at the London Film Festival, where the wheat is most definitely separated from the chaff and celebrated accordingly.
Now in its 55th year, this annual event organised by the British Film Institute takes place in the capital every October, screening more than 300 features, documentaries and short films from almost 50 countries.
It will bring some of the world's best new films to London, and though they may not all be box office hits, they will certainly stretch the boundaries of creativity and cinematic expression.
From October 12th to 27th cinemas across London, including the BFI Southbank, the Curzon Mayfair and the Odeon Leicester Square, will be screening new British gems like Frances Lea's Strawberry Fields and Dexter Fletcher's Wild Bill.
There will also be cinema debuts from around the globe, as well as experimental film features, short cuts and animation.
And for those of us looking for a dose of movie nostalgia, there will be a host of treasures from the archives, from the musical satire Bye Bye Birdie to the neglected film noir Cry Danger.
If you really are a film fanatic, you'll be salivating over the list of special events planned throughout the festival, including the American Express Screen Talks with directors Alexander Payne and Michael Winterbottom.
So instead of staring forlornly at the Odeon's latest feature list and wondering whether to subject yourself to monster movie Shark Night or the oh-so-predictable Friends with Benefits starring teenybopper idol Justin Timberlake, check out the London Film Festival's website to see what else is on offer.
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